市场营销分析 & 研究(市场营销).S.B.A)

关于本项目

The 市场营销分析 and 研究 concentration produces graduates for fast-growing career opportunities in the field of marketing analytics and is also suitable for students interested in pursuing a marketing-related graduate degree. The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.

项目的亮点

Producing graduates for fast-growing career opportunities in the field of deriving deep customer insight & 有效的营销策略从数据.
Prepares students interested in pursuing a graduate degree in marketing or related areas.
以市场营销学院多年的研究和经验为基础, our program will provide students with an engaging and stimulating academic experience.
通过我们的项目, we aim to make sound preparations and build connections for future generations of marketing professionals.

一目了然

斯特罗姆商学院

市场部

学历水平

本科

学位获得

工商管理理学学士学位

浓度

市场营销分析 & 研究

交付模式

校园

职业生涯

看看这些想法来自 ODU职业发展服务和职业信息网(O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, 一半的收入低于.

搜索营销策略

$91,080 工资中位数

Employ search marketing tactics to increase visibility and engagement with content, 产品, 或互联网设备或接口中的服务. Examine search query behaviors on general or specialty search engines or other Internet-based content. 分析研究, data, or technology to understand user intent and measure outcomes for ongoing optimization.

市场研究分析师和市场营销专家

$71,450 工资中位数

调查当地市场情况, 区域, 或者国家区域, or gather information to determine potential sales of a product or service, 或者发起一场营销活动. May gather information on competitors, prices, sales, and methods of marketing and distribution.

市场经理

$145,620 工资中位数

计划, 直接, 或者协调营销政策和项目, such as determining the demand for 产品 and services offered by a firm and its competitors, 识别潜在客户. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new 产品 and services.

运筹学分析师

$86,510 工资中位数

Formulate and apply mathematical modeling and other optimizing methods to develop and interpret information that assists management with decision making, 政策制定, 或其他管理职能. May collect and analyze data and develop decision support software, service, or 产品. 可以开发和供应最佳时间吗, Cost, 或者用于项目评估的物流网络, 审查, 或实现.

校友的职业

诺福克南方

弗格森企业

美林

支配企业

英联邦商业伙伴

需求

申请市场分析专业的要求是什么 & ODU的研究?

Students entering the 工商管理理学学士学位 program in 市场营销分析 & 研究应符合大学录取的最低要求本科入学.

学生不被正式录取进入B级.S.B.A. 在市场营销项目中学习，直到大二结束, 当完成所有先决条件的预期. 入学 to the University does not constitute automatic admission to the program. For the current prerequisites and application steps, please refer to the BSBA程序大学本科目录页.
跟某人谈谈录取过程, 请与市场部总顾问联系, 教授米歇尔•卡彭特.

更多课程和学位要求

申请进入市场分析专业 & 研究项目

平均绩点

3.00

托福考试

论文:550人，网络79人

雅思考试

6.5

转移

在ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising 政府 and Academic 合作伙伴关系 aims to create a transfer inclusive culture that supports the successful...

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